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Southeast Regional Sales Director
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Reference Number: VDD3840

Job Title:

Southeast Regional Sales Director


The Sales Director drives Company performance and achieves plan objectives by providing oversight of distributor management, retail execution, team performance and development in assigned specific geography. This position will serve as a direct point of contact for our distributor network, ensuring a focus on volume and distribution goals, distributor and retail execution and leadership.

Job Duties:

Lead, coach and develop a high performing sales team that consistently delivers identified sales plans & targets • Develop and implement a comprehensive annual operating plan for both the “On” and “Off” premise channels and manage the P&L to the identified targets. • Achieve agreed upon sales and distribution targets in a specific strategic geography. • Implement the Field Sales structure of the company and the proper route to market within a specific strategic geography. • Manage the wholesaler network within a specific strategic geography. • Analyzing sales information and ROI on specific marketing and trade efforts. • Develop and maintain a strong cross-functional relationship with Human Resources, Finance, Marketing and National Accounts. - Providing pricing recommendations within a specific strategic geography that align with company strategy.

Background Requirements:

Bachelor’s degree is required; MBA preferred. • 10+ years’ relevant sales and marketing experience in the beverage industry in the US market. • 5 years’ experience leading and developing direct reports across multiple distributors and states. • 3 years’ experience calling on national and regional chain buyers, highly capable of analyzing syndicated data and delivering fact-based presentations. • Excellent understanding of the US market 3-tier system and the wholesaler network, including key distributor and retailer business relationships within the Ohio & Michigan network. • Highly skilled in strategic and tactical pricing. • Excellent written, verbal, and presentation skills. • Proven leadership skills with demonstrated experience in leading and driving sales across an organization and or territory. • Leadership skills to work effectively with senior management. • Available to travel to address the US market business needs, specifically able to handle intensive travel schedules. • Available to work extended hours to meet critical deadlines. • Able to build relationships and be a strong, charismatic leader.

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