building companies and changing lives

Hiring of Massolo Opens Global Recruitment at Protis
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INDIANAPOLIS (October 3, 2011) – Protis, an executive search firm that Builds Companies and Changes Lives with significant focus in the food and beverage industry, announces the addition of Art Massolo as Vice President of Global Recruitment.

Massolo has 20 years of experience in the food and beverage industry, building some of the world’s biggest wine and beverage brands.  He was most recently EVP of Business Development for Paddington Brands and prior to that held officer level positions with The Wine Group, Winery Exchange and Vina Cono Sur.

Additionally, he structured The Wine Group’s International business, which in two years went from being 7% of the Company’s revenue to 25%.  Art also launched the Franzia wine brand in China in 2004 and today Franzia is the number one imported wine in China.  He built from concept through implementation the Origin Brand for the Thresher Group in Great Britain, which in its first year became a top 10 wine brand in the UK.  Art has been instrumental in developing the world’s first computer based business-to-business wine site,, now www.winery 

Also, Art created and managed the Trivento brand in Argentina.  He created the Cono Sur Brand in Chile and developed it into the largest selling Chilean wine in the United Kingdom.  Cono Sur is the 2nd largest exporter of wine in Chile today.

Massolo was born in Singapore, has lived in nine countries and speaks four languages.  Throughout his career he has worked with suppliers, importers, distributors and retailers in all major global markets.  

“Art has spent years immersed in foreign cultures, living and doing business all over the globe.  He has significant relationships and deep connectivity on the ground internationally.   Protis can now say, with confidence, that we provide global market mastery in the food and beverage recruiting sector,” said Protis CEO and President Bert Miller.

For more information, contact:
Matt Fitzgerald, Director of Operations
Phone: 317-275-5425
Fax: 317-275-5401

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About Protis:

Protis is a premier Executive Search firm with a mission to Build Companies and Changes Lives. Protis helps business leaders build companies by providing services that help clients attract, retain, and develop top talent. At Protis, our mission is to strengthen our leadership position as the most strategic, forward-thinking and value added authority on human capital in the world.